Marketing science

Results: 11273



#Item
11Morph / Clickstream / Click consonant / Polymorphism / Market segmentation / Consumer behaviour / Marketing

MANAGEMENT SCIENCE Articles in Advance, pp. 1–23 ISSNprint) — ISSNonline) http://dx.doi.orgmnsc

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Source URL: glenurban.com

Language: English - Date: 2015-02-09 16:44:49
12Psychology / Cognition / Cognitive science / American psychologists / Freudian psychology / Neuropsychology / John Bargh / Attitude / Implicit memory / Unconscious mind / Unconscious cognition / Implicit learning

Marketing Letters 13:3, 269–279, 2002 # 2002 Kluwer Academic Publishers. Manufactured in The Netherlands. Non-Conscious Influences on Consumer Choice GAVAN J. FITZSIMONS*, J. WESLEY HUTCHINSON, AND PATTI WILLIAMS Unive

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Source URL: groups.haas.berkeley.edu

Language: English
13Information science / Information retrieval / World Wide Web / Internet search engines / Information retrieval evaluation / Business intelligence / Internet marketing / Session / Discounted cumulative gain / Recommender system / Usability / Search engine results page

Correlation Between System and User Metrics in a Session Jiepu Jiang James Allan Center for Intelligent Information Retrieval

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Source URL: people.cs.umass.edu

Language: English - Date: 2016-01-14 06:40:28
14Information science / Information retrieval / Computing / E-commerce / Information technology management / Humancomputer interaction / Personalization / World Wide Web / Personalized marketing / Marketing / Big data

September 2, 2014 Marketers Disclose Personalization Opportunities and Challenges in New Study Marketing professionals agree on the importance of personalization but struggle with implementation WESTLAKE VILLAGE, Calif.

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Source URL: www.conversantmedia.com

Language: English - Date: 2014-11-30 00:24:53
15Strategic management / Economy / Business / First-mover advantage / Marketing / Profit impact of marketing strategy / Market / Consumer behaviour / Barriers to entry / Brand / IRI / Draft:Market Entry Strategy Of Luxury Automobile Industry In India

Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research Gurumurthy Kalyanaram; William T. Robinson; Glen L. Urban Marketing Science, Vol. 14, No. 3, Part 2 of

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Source URL: ebusiness.mit.edu

Language: English - Date: 2007-10-21 15:27:50
16World Wide Web / Computing / Information science / Web analytics / Internet marketing / Internet search engines / Link analysis / Reputation management / Search engine optimization / PageRank / Web search engine / Google Search

Improving Web Site’s Accessibility Garofalakis John Kappos Panagiotis Makris Christos

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Source URL: www10.org

Language: English - Date: 2001-03-15 03:31:14
17Education / Academia / Thesis / Prelims / Doctor of Philosophy / Oral exam / Graduate school / Postgraduate education / Master of Advanced Studies / Graduate science education in the United States / Comprehensive examination

PhD Evaluation and Exam Structure, effective fall 2011 Marketing Learning Goals 1. To ensure that students are thoroughly trained in conducting scholarly research, that is methodologically sound and provides a creative a

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Source URL: manderson.cba.ua.edu

Language: English - Date: 2013-11-25 11:28:14
18Marketing / Brand management / Communication design / Product management / Market segmentation / Positioning / Advertising / Linear regression / Pricing / Brand / Multicollinearity / Store brand

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications Glen L. Urban; Theresa Carter; Steven Gaskin; Zofia Mucha Management Science, Vol. 32, No. 6. (Jun., 1986), ppStable

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Source URL: ebusiness.mit.edu

Language: English - Date: 2007-10-21 15:50:25
19Marketing / Brand management / Public relations / Academia / Erasmus University Rotterdam / Master of Corporate Communication / Economy / Corporate identity / Corporate communication / Management / Integrated marketing communications / Communication studies

Master of Science in Corporate Communication Corporate Communication Goals and Contents Corporate communication is today considered a key management function. It is about managing relationships with the

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Source URL: www.mcc.usi.ch

Language: English - Date: 2011-04-16 15:42:25
20Internet search engines / Information science / World Wide Web / Information retrieval / Web search engine / Search engine optimization / Search engine technology / Metasearch engine / Search engine / Web search query / Bing / Web crawler

How Search Engines Work by Mike Grehan Excerpted from the 2002 publication of Search Engine Marketing: The Essential Best Practice Guide. © Mike Grehan 2002

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Source URL: mentevisual.com.ec

Language: English - Date: 2012-01-12 21:39:04
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